Since its creation in 1989, G-Star RAW’s philosophy has always been, ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material;
Read MoreLEMON Garments was founded in 2019 in Amsterdam and is committed to selling high quality, natural products that are kind to the environment in order to minimize the negative impact on the planet. Carefully sourced organic materials are a key factor in the sustainable solution. LEMON says no to fast fashion, ridiculous amounts of waste, pollution and exploitation of workers. The goal of LEMON is to contribute to a more ethical and eco-friendly world by sourcing and producing with high ethical standards and offering a timeless wardrobe that lasts.
Read MoreThe future of cleaning is here. Kinfill is different and that’s their aim. Founded by Reda Jouahri in 2019 as an answer to the alarming problem with single-use plastics, Kinfill is a collection of refined home care essentials, made in the Netherlands, designed to reduce single-use plastic waste in your daily routine. The products are made from clean ingredients that are kind to you and the planet. The 100% biodegradable concentrates are made to blend at home with tap water in a lasting bottle of Italian glass (which is beautifully designed as well).
Read MoreKings of Indigo (K.O.I.), founded in 2012, designs its garments to last long. K.O.I. makes quality denims, tops and accessories inspired by American classics with a Japanese eye for detail. The history of denim in the USA and the way Japan is developing denim to a whole different level, is the starting point of every collection. No fashion forward styles, but classics you can wear season after season so you can enjoy your favorite pieces as long as possible.
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