Since its creation in 1989, G-Star RAW’s philosophy has always been, ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material;
Read MoreKings of Indigo (K.O.I.), founded in 2012, designs its garments to last long. K.O.I. makes quality denims, tops and accessories inspired by American classics with a Japanese eye for detail. The history of denim in the USA and the way Japan is developing denim to a whole different level, is the starting point of every collection. No fashion forward styles, but classics you can wear season after season so you can enjoy your favorite pieces as long as possible.
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