Back in 2008, Julien, Jérémy, and Vincent, Picture Organic’s 3 co-founders and long-time friends, followed through with their crazy idea of launching a truly environmentally and socially responsible clothing brand. They didn’t completely know how to do it, but they had three clear values in mind.
Read MoreNinefoot was launched by Lucia Roman, who previously worked as a designer in the fashion industry. She felt that something is changing in consumers´ mentality. People are getting more involved and conscious, about their bodies, minds and the environment. More and more people start meditating, surfing or doing yoga. They are getting out of their comfort zone.
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