Ninefoot was launched by Lucia Roman, who previously worked as a designer in the fashion industry. She felt that something is changing in consumers´ mentality. People are getting more involved and conscious, about their bodies, minds and the environment. More and more people start meditating, surfing or doing yoga. They are getting out of their comfort zone.
Read MoreHusband and wife duo Ellie (with a background in graphic design) and Quang Dinh (with a background in sustainable and organic denim) founded Girlfriend Collective in 2015. The brand has always been about more than just clothes, it´s about taking on the ethics of the clothing industry. When they started Girlfriend Collective their first goal was to be as transparent as possible.
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