Michele Scott-Lynch, founded of Bouclème, created the brand out of a desire to have healthy, frizz-free curls using all natural ingredients. She was frustrated with the sulphate and silicone based curl products available. These strip away moisture and weigh down curls so Michele decided to create a range of products using pure natural actives that deliver moisture where it’s needed.
Read MoreMASAMI´s founder James has always had an unwavering commitment to formulate clean haircare products that hydrate like nothing else for the past decade (which is how long it took to create MASAMI's clean formulation). He wanted people to feel great about their hair everyday -not just great because their hair looked amazing, but their hair was truly healthy, hydrated and manageable.
Read MoreNIUCOCO was born in Canada in 2014 with a simple mission: to create the most effective and safe hair care products to repair damage and leave hair looking and feeling better than ever.
NIUCOCO’s head scientist, Yasmine N. Ishmael, a woman with dry, brittle hair—full of split ends—felt disappointed in the lack of hair care products that delivered on the claims they promised.
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