MASAMI
MASAMI´s founder James has always had an unwavering commitment to formulate clean haircare products that hydrate like nothing else for the past decade (which is how long it took to create MASAMI's clean formulation). He wanted people to feel great about their hair everyday -not just great because their hair looked amazing, but their hair was truly healthy, hydrated and manageable.
MASAMI´s story began with the belief that you don't need to trade off clean beauty for haircare that performs. The answer was found in the rich seas of northeastern Japan, where the three waters of the world embrace, and nature in all her beauty and diversity flourishes. Here in the majestic fields of green, swaying Wakame seaweed, nature has seen fit to gift us one of her great, nutrient-rich treasures. A small, miraculous ocean botanical known as Mekabu. Botanically hydrating Mekabu, beneath the Wakame leaf, is filled with ocean vitamins and minerals to leave your hair healthy, shiny and gorgeous. Harvested for centuries by Japanese farmers for its health-giving properties, this marine miracle inspired MASAMI. For the ultimate in botanically hydrated hair. All of MASAMI's products are infused with Mekabu powder, fresh from Japan where we source it from a family owned seaweed company.
MASAMI’s clean formulations give your hair massive levels of botanical hydration without weighing it down. Besides Mekabu, MASAMI´ s products contain other “good-for-you” ingredients such as japonica laminaria, blueberry extract, aloe & grapeseed oil. And, importantly, nothing bad: No phthalates, sulfates or parabens. MASAMI is high performing and luxurious feeling and works for every hair type. Always vegan & cruelty free. MASAMI Shampoo gently cleanses and nourishes for the ultimate in botanically hydrated hair. MASAMI Conditioner leaves hair healthy, soft and silky. MASAMI Styling Cream provides a light hold but keeps hair flawlessly in place while adding botanical hydration, protection and shine. And MASAMI Shine Serum brings hair to life, providing weightless shine, reflection and Mekabu hydration. Giving you the ultimate in hydrated hair, because hydration Is Life.
The MASAMI INSTITUTE was created to give back a portion of proceeds to help fund ocean education and research in Northeastern Japan, where MASAMI´s hero ingredient is found. The MASAMI INSTITUTE in the Iwate Prefecture of Northeast Japan works with the local fisherman and coastline preservation groups to research, monitor, and document each season’s growth. The goal is ultimately to preserve and restore the fragile ocean ecosystem, and to educate the world about the importance of maintaining balance in our world. Masahiro Sasaki, Chairman of The MASAMI INSTITUTE, works closely with Mr. Kazuya Yoshino, Managing Director of The MASAMI INSTITUTE, who moved from Tokyo to Otsuchi in 2011 to help with earthquake and tsunami recovery efforts by starting The Otsuchi Recovery Sashiko Project to provide women who had lost their homes and workplaces in the disaster with work and a place to feel they belong. He has been championing the restoration of the ocean and botanicals through education and documentation.
Based: New York City, USA.
Ships to: Worldwide.
Products: Clean premium haircare.
Mission: To make products that are good-for-you and good for the environment
Vision: To give everyone healthy beautiful hair without bad ingredients.
URL: MASAMI
