When Fluf was founded in 2005 by Terra Kushner and Nathalie Butterfield it was an exclusive pillow boutique in Toronto. The store sold colorful pillows designed by Kushner, a former interior designer and Butterfield, a former lawyer. The inspiration for creating greener products came from their families. “We were making a lot of eco-friendly changes at home because we had young families,” says Kushner who, like Butterfield, has two children.
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