Kristy Chong was experiencing bladder leaks after having two children. She was determined to solve this problem by starting her own brand. One that would change our mindsets – and the planet – by changing underwear for the better. At the time, the available solutions were ugly, inconvenient, uncomfortable and a hazard to our environment - disposable hygiene. Kristy couldn't understand why with all the advancements in technology, underwear and disposable hygiene had not evolved. She knew instantly that she was going to have to create a whole new product category for women.

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