MORI

MORI, meaning forest in Japanese, is an innovative company that crafts the world’s softest and highest-quality baby clothes made sustainably. Founded by Akin Onal and Cameron Miller, MORI believes that every moment is worth embracing; from the sleep deprived times to the loving cuddles, every moment is important. That’s why they create products that help to welcome a baby into the world, with a gentle touch from natural materials. MORI sells sleep essentials for newborn to 3 years, to help ensure that every family’s wellbeing is always put first. With the softest products, expert advice and ongoing support, MORI is the go-to brand for every new parent. 

All MORI products are crafted carefully from sustainable sources to ensure that manufacturing methods are environmentally conscious and that only natural materials touch your baby’s delicate skin. MORI´s signature fabric is crafted from organic cotton and bamboo and is exceptionally soft on a baby’s delicate skin. This unique material feels softer than silk and is safer than regular fabrics as it is breathable and thermoregulating. Both of these properties keep a baby at the right temperature every night, through every season. MORI´s products are manufactured in trusted factories, so that fair and safe working conditions are ensured. Furthermore, because at MORI they believe in recycling, they set up the Kindness Project, an initiative that allows customers to donate MORI products their children have outgrown, so the company can give the garments to underprivileged babies. In return, donors get credit toward purchasing the next size for their babies. 

Based: London, United Kingdom.

Ships to: Online orders: worldwide, except South America, Africa, Turkey and Thailand. Also via online and offline retailers who sell our products.

Products: Layette & clothing for babies and toddlers.  We are sleep specialists, creating sleepsuits, bodysuits, sleeping bags which are our best selling items in our signature fabric of bamboo and organic cotton. We also do a range of clothing, towels and accessories.

Mission: To make parent’s lives simpler and better by delivering the best baby essentials right to their doorstep.

Vision: For babies to grow up in a better world and make people realize a better world can be achieved by living consciously and recognizing the environmental impact that comes with owning products that are no longer needed.

URL: https://babymori.com