Wild
Wild is the new, sustainable natural deodorant delivered straight to your door. Aluminium free with compostable, plastic free refills and a 100% effective formula. The reusable deodorant applicator is made from durable aluminum and recycled plastic, to ensure it stands the test of time. Meanwhile, Wild´s natural deodorant refill is completely compostable, making it the world’s first zero-plastic deodorant refill. The refill is packaged within a bamboo pulp case, which is entirely recyclable and home compostable.
Wild believes sustainable products have been for too long, focused on a niche eco consumer and have often failed when it comes to efficacy, aesthetic or performance. Wild wanted to create a modern and aspirational brand that could be environmentally friendly while delivering on these key areas to help take eco products into the mainstream. All Wild products need to be simple to use, convenient to order, and highly effective, whilst standing up to the highest sustainability credentials. Throughout its short existence, Wild´s innovation and product development has been led by its customers and as the label grows in the future it will continue to put customers at the forefront of the growth and development of the Wild brand and corresponding product portfolio. Wild products are products are vegan-friendly, cruelty-free, dermatologically tested and free from artificial fragrance, parabens, aluminum and sulfates.
Wild operates using four pillars:
Refill: To remove single-use plastic from the bathroom.
Remove: To remove unnecessary chemicals from everyday products and replace them with naturally derived and sustainably sourced alternatives.
Reduce: To reduce waste and carbon usage wherever possible. Any carbon created is offset.
Radical transparency: To create a 100% transparent supply chain where the brand endeavours to work directly with suppliers and set high ethical and environmental standards.
So far the progress has been:
the deodorant was the first refillable deodorant with 100% compostable refills in the world.
since launching over 300,000 customers have been attracted and >1 million plastic deodorants have been saved from being used.
>50,000 trees have been planted with partner OnAMission.
launched an end of life scheme with TerraCycle to ensure broken or out of use cases are recycled.
reduced cardboard packaging by 35%.
all products are vegan, FSC certified and are RSPO assured for palm oil.
Targets for 2021:
Improve the durability of the cases to reduce the need to replace and dispose of them.
Connect with and audit all primary and secondary suppliers.
Review all ingredients and improve sustainability of sourcing
Target >50% green energy usage for deodorant production by end of the year.
Reduce carbon footprint by >10%
Label carbon created on packs.
Educate and engage team in learning and charity days to build awareness and engagement in environmental goals.
Further goals:
Look to source and produce >90% of materials and products in the EU by end of 2022.
Use >70% green energy across manufacturing.
Target being a carbon negative business by end of 2022.
Reduce freight travel by >50%
Have 100% traceability and control over all raw materials and raw material suppliers.
Evolve our products to improve our cases longevity and ensure we minimise impact at end of life.
Continually review all materials to ensure we remain at the cutting edge of sustainability.
Ultimately sustainability - both environmentally and commercially - is a journey. Offsetting is a priority and for every deodorant sold, a percentage of sales is contributed to a chosen climate charity 'On A Mission', to support their incredible reforestation projects.
Wild believes a diverse and inclusive workspace is critical to the long term success and the label wants to create an environment that promotes and embraces people from all backgrounds. Wild aspires to be a flexible and supportive employer who benefits from having employees from a broad range of backgrounds to help foster innovation and empathy as they grow. There is only a small team but Wild recognizes to be representative of wider society, so they make the following commitments to ensure representation is an area built into the Wild DNA:
1. Training the team on unconscious bias, diversity, and inclusion.
Wild employees attend ongoing training sessions around topics of unconscious bias, diversity, and inclusion in the workplace.
We run a regular team book club looking at authors from marginalised backgrounds with debate and discussion encouraged.
We listen and learn from feedback from our peers and community and encourage people to give it.
2. We actively seek to inspire a broader range of people from different backgrounds to get into entrepreneurial environments.
We run paid internships for people from underrepresented backgrounds and those at risk of long-term unemployment.
We work within communities and with recruiters who commit to helping Wild's achieve our diversity goals.
3. We strive to run an interview process that values skills over experiences to give the opportunity for all applicants to flourish. This includes:
Auditing all job descriptions to ensure we are not inadvertently discriminating against certain groups.
Ensuring all interview processes have diverse representation at every stage and that any recruiters or external partners we use commit to Wild’s diversity goals.
Eliminating bias from job applications for example by removing names from CVs.
Based: London, UK.
Ships to: Worldwide.
Products: Eco-friendly natural deodorant.
Mission: To shake up the throwaway culture of everyday bathroom products. Through our wildly sustainable products, we hope to redefine the future of personal care.
Vision: To be a pioneer in sustainable and natural personal care, acting as a positive catalyst to raise the standards of sustainability across the bathroom.
