Flamingos´ Life produces vegan sneakers with recycled and sustainable materials. Their philosophy is founded on three pillars:
use their company to provide a solution to ecological crisis that we are facing.
animals are a value for themselves and they have right to live without suffering.
making the fashion industry visible, ensuring its processes are transparent for the consumer and proving all the information they need to make accurate and mindful decisions.
When Marta told Lizzie and Damian to join Wado, back in February 2017, they didn’t think it twice. At that time, it was just an idea consisting of an online sneakers brand that would plant trees for each sale and that hopefully would collect enough funds from Kickstarter to cover some of the first production costs. From that moment, and for one whole year, the three of them got involved in the project, dealing with suppliers, inaccurate prototypes and preparing the Kickstarter campaign.
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