“In my culture, having good skin means having self-love and a sense of confidence. U Beauty is self-confidence in a bottle. I want everyone to experience self-love, confidence and good skin,” as Tina Craig, founder of U Beauty explains. She was inspired to create U Beauty with the belief that achieving beautiful skin doesn’t need to be complicated. Craig, also known as fashion and lifestyle blogger Bag Snob, is a multi-talented entrepreneur and pioneer of influencer marketing and luxury skincare. Craig keeps it simple with what she calls “the four Cs:” cleanse, compound, cream, and cover.

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