In 2004, while he was on a trip in Bali, Kyle Parsons bought a pair of sandals with soles made from motorbike tires. This got hime thinking and after doing some research he found out that 1.5 billion tires end up in landfills every year. Due to their structure, tires take thousands of years to decompose. In third world countries tires are used as a cheap alternative for fuel. This, along with tires that catch fire due to lightning storms, result in toxic oils and fumes that are harmful for human health.

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