Mr Simple started in 2003 as The Lab Store in Brunswick, Australia, a regular clothing shop selling a range of menswear brands. After a while, David Fraser and his wife, the owners, noticed how hard it was to get clothes without big logos or other branding. So he decided to make their own. In 2007 he started making T-shirts, sweats and chinos for the store and for some wholesale accounts. Since then the brand’s anonymous style has taken it far beyond its original store with shops now open in Brisbane, Sydney and New Zealand.