Founded in 2006 by Anne Sofie Olrik and Lotte Bundgaard, FUB makes classic, comfortable and sustainable knitwear for kids and women. Every item is carefully created and produced with a demanding regard for details and craftsmanship. The collections are purely made of OEKO-TEX certified merino wool and GOTS certified organic cotton. For 10 years their production has been limited to a minimum meaning that they only produce for orders – not for stock and not for waste.

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