100% Pure
100% Pure is a cosmetics beauty firm focused on providing healthy skin care, color cosmetics and bath and body products. All of 100% Pure products are made only with the highest quality ingredients. Natural, vegan and cruelty-free, all products are free of artificial colors, artificial fragrances, synthetic chemical preservatives and all other toxins. The natural ingredients originate from nature and only undergo chemical changes due to biological processes such as fermentation, distillation, and cold processing.
But 100% Pure goes further than that. It is a commitment to produce the purest products, and to promote clean, healthier living. They have a commitment to a better world translated into potent, result-driven products that will help you and those you care about live better lives: you’ll never have to choose between safe ingredients and healthy skin or gorgeous results.
100% Pure cosmetics are colored from vibrant fruit, vegetable, tea and other plant pigments which contain an exorbitant amount of skin beneficial vitamins, antioxidants and other healthy phyto nutrients that make skin healthier. Most other cosmetics are colored from FD&C dyes like Red Dye #40, Blue Dye #6, Yellow Dye #5, etc which could contain harmful coal tar, lead, mercury and other heavy metals.
100% Pure has the following innovations and patents:
Nano spinning method: Rather than using polymers (liquid plastic) to deliver active ingredients, 100% Pure invented the "nano spinning method" that manipulates the molecular size of the active ingredients for deeper penetration.
Plant dyed cosmetics: All of our products are pigmented using fruits and vegetables. 100% Pure will never use artificial colors or carmine.
Stabilizing active ingredients from oxidation: Water soluble vitamins and other active ingredients oxidize which makes the ingredient(s) lose potency and turn into free radicals which damage the skin. 100% Pure's founder Susie Wang's earliest patent was based around stabilizing active ingredients from oxidizing and have since further developed her invention which is now patent pending.
Natural fragrances: Natural fragrances are usually from essential oils, which are limited to certain herbs, citrus, and flowers. To avoid limitation, they adapted the same technology that food manufacturers use to create "natural flavors" to isolate scents and create a more broad range of "natural fragrances".
Delivery system: To deliver nutrients into the skin, they encapsulate active ingredients with hyaluronic acid which pulls into the skin for complete absorption and maximum hydration.
No fillers: 100% Pure does not use water or thickeners to expand, cheapen, or dilute any formulas. Water is commonly used as the first (majority) ingredient in most skin, hair, and body products. Instead of water, 100% Pure uses beneficial organic floral hydrosols, organic aloe juice, organic fermented rice water (sake) and organic teas. It's also common to use thickeners to expand / add volume to economize formulas but 100% Pure formulas are never diluted with cheap fillers. Every ingredient in each 100% Pure formula is included for its benefit.
Furthermore, 100% Pure is committed to minimizing their carbon footprint in all areas of their business. This is illustrated in the development of the products (biodegradable formulas), the packaging (recycled/ recyclable packaging, biodegradable packing material from corn starch), printing (non toxic and soy inks), and even landscaping (drought resistant plants watered from the condensation collected from the roof). The 8 acre headquarter property is 100% solar powered, and the emphasis on sustainability is expanded to every aspect of 100% Pure
Based: San José, USA
Ships to: Several countries around the world, although some products are unavailable for international shipping due to logistical limitations that prevent us from sending products outside of the US. If we cannot sell a product using International Delivery we will always show you on the product page.
Products: Skin care, color cosmetics and bath and body products.
Mission: To create the absolute healthiest, purest, most nourishing formulas.
Vision: To commit to produce the purest products, and to promote clean, healthier living.
